How
to Maximize your Sponsorship dollars utilizing the "Experience" of LTS
Tournament Systems and the Depth of our Consultants
Established
in 1995, LTS LeaderBoard has scored over 8 Million holes of golf and worked with
Thousands of Non-Profits, Corporations and Associations. Reliable, Professional,
LTS brings the experience and the Tools necessary to grow new events larger and
to freshen up older aging ones. LTS Systems has the ability to go beyond just
the golf side of any event.
"Our financial
success was no doubt due in part to your ideas for creating additional sponsorship
opportunities. Participants loved the creative games LeaderBoard suggested, as
did we, of course, when we saw the return!" - Tracey
Jennings, Event Specialist, The National Center for American Indian Enterprise
Development - View
entire letter...
"You
went above and beyond our contract by providing valuable ideas and advice to make
our event better than ever. Your expertise and creative thinking is just what
we needed to enrich this annual event."
- Barbara Zohlman, Executive Director, Drug Free Youth In Town - View
entire letter...
LTS
Tools & Support Overview
With the use of
large projection screens, flat panels and other media, LTS LeaderBoard Tournament
Systems should be viewed much like TV programming and advertisements. Within each
customized program there is entertainment and information content for the participants
and other viewers providing an improved charity message and sponsor recognition.
The
entertainment content coordinated with LTS, provides images, text information
and messages for the viewers to enjoy and to learn more about the host and/or
beneficiary of the event. Major sponsors should receive multiple impressions with
longer durations than lower level sponsors. While it is important to recognize
sponsors of all levels, LTS consultants will assure that there is a appropriate
balance and proper emphasis on each sponsors level of participation. LTS LeaderBoard
consultants have many solutions to properly recognize your sponsors, maximizing
the value of each of your sponsorship dollars.
If
it is your desire to recognize ALL sponsors through the LTS multimedia productions,
various methods can be employed. Your LTS LeaderBoard consultant will work with
you to develop clearer vision of your event and then produce a customized solution
to fit your event and budget.
KEY ELEMENT:
The incorporation of these words into your sponsorship packages will get
a potential sponsor's attention: "Recognition on LeaderBoard Multimedia
big screen presentations".
In
most cases of sponsorships, the number of foursomes, banner displays, product
distribution, etc. should still be offered as part of your sponsorship models.
Events who have utilized LTS LeaderBoard tools and suggestions properly have improved
their overall sponsorship dollars on average 8-9% over previous years.
Some Examples of
proper utilization of LTS LeaderBoard Tournament Systems:
TOP
SPONSORS: Typical
Names: 'Host', 'LeaderBoard', 'Title', 'Tournament', 'Presenting', 'Underwriter'
Suggested Recognition Elements: these sponsors should obviously receive permanent
display of their name or company logo (perhaps with their website/phone number)
on all or most background screens as well as full screen recognition with the
most frequency from other sponsors. Printed media should also be included in the
top levels of sponsorships (i.e. Scorecards, Cart Signs, Bag Tags, Screen Surround
Banners, etc.)
UPPER
LEVEL SPONSORS: Typical
Names: 'Event', 'Gold', 'LeaderBoard', 'Partner', 'Platinum', 'Presenting', 'Underwriter'
Suggested Recognition Elements: these sponsors should receive full screen
display of company logo, website/phone with less frequency as the Top sponsors.
Depending on the full compliment of sponsors, they could also be offered similar
print exposure as a "TOP SPONSOR".
MID
LEVEL SPONSORS: Possible
Names: "Breakfast, 'Dinner', 'Event', 'Gold', 'Hole', 'LeaderBoard', 'Lunch',
'Silver' Suggested Recognition Elements: Full screen display of company logo.
Less frequency as higher level sponsors.
"OFFERING
THE CARROT": It is at this point of sponsorships that the full value
of LeaderBoard multimedia becomes most affective to increasing sponsorship dollars
for events. You can still offer recognition on the LeaderBoard multimedia big
screens to your mid and lower level sponsorships, but more consideration needs
to be applied to how these sponsors are recognized on screen. For example the
use of their logo versus identifying them with "TEXT". Also, much like
print ads, these lower level sponsors should begin to share space and time with
other lower level sponsors. Your LTS LeaderBoard consultant will work with you
to come up with a simple approach that should entice some of the lower level sponsors
to move up to the next level of sponsorship.
Sponsors
want to stand out from the other sponsors:
Most
successful events use sponsors to underwrite the various costs, such as breakfast,
lunch and dinner. Other events create "One Time" sponsorships such as
"Putting Contest Sponsor", 'Hole-In-One Sponsor". Your LTS LeaderBoard
consultant will work with you to develop these sponsors into the full multimedia
presentations without overstepping your top sponsors. In some cases these "One
Time" sponsorships can be included within your Top sponsorship models.
Common
examples of one time sponsors that you may wish to incorporate into your sponsorship
models
Breakfast
Sponsor
Lunch
Sponsor
Cocktail
Reception Sponsor
Dinner
Sponsor
Contest
Sponsor
Decoration
Sponsor
DJ
Sponsor
Entertainment
Sponsor
Flag
Sponsor
Golf
Cart Sponsor
Glove,
Hat or Shirt Sponsor
Hole
Sponsor
Individual
Contributors
Mega
Putt Sponsor
Mini-Website
Sponsor
Photography
Sponsor
Prize
Sponsor
Printer
Sponsor
Program
Sponsor
Screen
Surround Banner Sponsor
Tee
or Welcome Gift Sponsor
Tee
Gift / Welcome Gift Sponsor
Tee
Sponsors
Golf
Course Sponsor
Volunteer
Coordinator
Website
Sponsor
ADD
FUN AND INTEREST TO YOUR EVENT WITH UNIQUE SPONSORSHIPS
Offer
New Sponsorships, by breaking out Individual LTS LeaderBoard Elements
Slideshow
Sponsor:
One
of the more enjoyable standard features of LTS is the slideshow of action and
candid photos taken by LeaderBoard staff during the day of the event. Your Slideshow
Sponsor's logo either permanently displayed in the upper corner or displayed with
appropriate frequency during the all important cocktail reception. Click on
the Slideshow image to the right to watch the video.
LeaderBoard
Sponsor:
Take
scoring out of the back room and make scoring the tournament a Full Sponsorship.
As each team's scorecard is verified and updated on the big screen, this sponsor's
logo would appear on the big screen with each team's final total score. The same
would apply if LeaderBoard's suspense scoring is being utilized.
Rarely
in the past has anyone been able to effectively offer a raffle or opportunity
drawing as a sponsorship. Now the LRS LeaderBoard Raffle Programs are available.
Your raffle sponsor(s) would be identified on the big screens throughout the entire
drawing period. Since all eyes will be focused on the screens, this sponsorship
can be a big one depending on the overall number of items being raffled off. You
can now pick up revenue up front before you sell a single ticket. Besides it is
very exciting watching the animated numbers spinning on the big screen. Click
on the LRS Raffle Program image to the right to watch the video.
Trivia
Sponsor:
This
is an excellent mid to upper level sponsorship. Trivia questions are posted on
all 18 tee boxes with the sponsor's logo, message displayed on each tee sign.
Trivia questions can be event or charity specific or general golf questions or
a combination of both. The answers can be displayed either on a display board
in the cocktail reception or on the big screen.
"NO
COST TO YOU" ACTIVITIES and/or SPONSORSHIPS
These
are some examples of the LTS Franchise Worldwide Network bringing fresh ideas
to your event.
Heads
or Tails Game Sponsor:
This
is one of many examples of the LTS LeaderBoard Network bringing fresh ideas from
around the world to your event. Cost to you = 0. Your sponsor provides a prize
of at least $300 in value. Your guests pay a modest entry fee to play for the
prize. The game itself is simply the toss of a coin and the participants call
it "Heads or Tails" by placing the hands on the heads or "tail".
If they called it correctly, they stay in the game, incorrect and they sit down.
This is repeated until you have one winner. This is an excellent transition activity
between dinner and the awards program. Click on the Heads or Tails image to
the right to watch the video.
Wine
Raffle:
All
guests and participants are to bring a nice bottle of wine as part of their entry
fee. You would then ask for a donation for those who wish to be in a drawing for
all or half of the bottles of wine.
Auction
Sponsors:
If
you have ever participated in putting on a live or silent auction, you know that
having a few 'high end" items will attract more affluent bidders to your
event. If these items are not donated, then having auction sponsorship dollars
to subsidized it will allow you to obtain consignment items or purchase bigger
items outright. By taking half of the money an Auction sponsor provides to subsidize
an auction, you can really fill in the wholes in your overall auction presentation.
If all the auction items end up being donated, BONUS TO YOU - You get to keep
100% of your Auction Sponsor's donation. Click on the Auction image to the
right to watch the video.
Mega
Putt Sponsor:
This
is no doubt one of the most talked about activities any Golf Tournament can do.
Everyone gets a numbered golf ball at registration. This can be part of your registration
package or the players can pay a seperate entry fee. Shortly before the shotgun
start everyone gets the numbered golf ball and on the count of 3 - they putt to
one hole in the middle of the green. Your sponsor donates a prize for the winner
or winners of this contest. If you don't have a sponsor you can still start your
event with this comical contest.
Pre
/ Post Event Promotion:
The
success of any event ultimately comes down to the committees ability to effectively
promote the event, attract committed sponsors and participants. The Committee's
Word of mouth, business trade partners, clients, the charity's board and the relationships
they develop are at the core of getting sponsors, volunteers and donations. Print
Ads, radio and TV spots can be expensive or issued too little or too late to be
effective. The internet is fast becoming the Method of choice in providing more
complete and useful information to more people and it respects the "time"
of the people an event is trying to reach.
WHO,
WHAT, WHEN, WHERE and WHY can be covered more extensively with the proper use
of a website. If you already have a website be certain that each event or fund
raiser has its own page. A common mistake is to have a brief paragraph with a
"register" button. This is okay for those people who already know you
and the event, but it falls short of attracting new people and businesses to your
special cause.
You have a website and each event has its own page, GREAT! The second most common
mistake is committees fall short in driving traffic to this specific site. Your
LTS consultant can help you to develop simple methods and guidelines to follow
so that everyone on your committee can do to bring more people to this all important
website. This can in turn help to better promote the very sponsors you are seeking.
So
you don't have a website or you do not have the resources or time to develop an
individual website for your event?
LTS
LeaderBoard can produce a professional "Mini-Website" that will compliment
any event.
The LCS Mini-Website
is operational for about 90 Days and it can include the following:
A welcome
or thank you letter from the host of the event.
A
complete listing of the sponsors of the event and sponsorship opportunities
Complete
tournament format, contests and activities, prizes and tournament results
Auction
and/or Raffle Highlights - Special Promotion of items to be auctioned off or a
big raffle item
Up
to 60 pictures of the event via a slideshow
Beneficiary
notes on how the money raised is being used
Volunteer
Recognition
Feedback
Questionnaire (a must have, you need to know what they think of your event)
The
LCS Mini-Website is inexpensive and it is a perfect compliment to an existing
website or a great way to extend your appreciation to your supporters well after
the event is over. The Mini-Website Sponsor should receive complete banner advertisement
on all the pages throughout this site. Ask your LTS LeaderBoard consultant for
more details of this feature and how to Maximize its use to improve your bottom-line.
LCS
Mini Website Home Page
LCS
Mini Website Sponsor Page
Thank
you for taking your valuable time in reviewing this important information. It
is just a sample of what LTS LeaderBoard has to offer your event. We will never
"Tell" you what to do; only through a full discussion can we better
understand your event, what has worked in the past, what hasn't worked, and only
then can we be of full value to you and your event. LTS tools may or may not be
a good fit for your event, but we sincerely offer our Experience and consultation
for FREE.
Learn
more about this great opportunity! Contact - Doug Kendall dkendall@ltsleaderboard.com
Phone 800-944-4563 or (310) 378-1744 Mailing Address: LeaderBoard Tournament
Systems of Los Angeles 2785 Pacific Coast Highway #E161 Torrance,
CA 90505
